6 Most Frequently Bought Digital Marketing Books in 2021

The pandemic made the digital marketing landscape more competitive than ever. For instance, it is expected the global digital ad spending will reach $389 billion by the end of 2021. The average CPA is now $75 for display ads and $49 for paid search.

The cut-throat competition in the digital space calls for the customisation of niche-specific digital marketing strategies according to the latest trends. If you follow and implement the current trends, your digital marketing efforts will drive client & revenue growth.

Digital marketing rules constantly change with time. Your marketing tactics may lose their effectiveness if you don’t stay on par with the latest changes. Besides going through websites and attending web seminars, read the following six incredible digital marketing books that have withstood the test of time. The information in these books has been updated and recycled to help any passionate digital marketer stay ahead of the pack.

Ten Technological Trends that will change the Internet Market and Digital Marketing

6 Most Frequently Bought Digital Marketing Books in 2021:

1. Influencer Marketing bySevil Yesiloglu & Joyce Costello

Nearly 17% of firms spend more than half of their marketing budget on influencers. According to 89% of marketers, ROI generated from influencer marketing is better than other marketing channels. The statistics prove that influencer marketing is here to stay and slay. This book covers the overall phenomenon of influencer marketing. You can learn how it fits within the digital marketing space and contributes to building communities and brands.

• The book consists of four distinct sections. All the sections string together the main theory and practical implications of this new trending marketing tool.
• It also conveys how one can select the right influencer and weigh their success.
• You will also explore the dark side of influencer marketing, including the legal and ethical framework.
• The best part of this book is that each chapter consists of an in-depth case study, thereby showing how theory translates to practice. From the Kardashians to Joe Wicks, you will find various case studies in each chapter of this book.

MBA or marketing students are most likely to study influencer marketing from this book as an integral part of their academic curriculum. The book consists of practical content and accessible style. You will not be bored while reading the textbook.

2. Influence: The Psychology of Persuasion byRobert Cialdini

Though published in 1984, there is no other better book to read to understand the psychology of persuasion. Whether you want students to get Assignment Paper Help from you or purchase a product from your site, you need persuasion to achieve the goal. This book helps us understand what leads to decision-making.

The author uses real-world examples and a storytelling approach to guide readers through the six key principles of persuasion. Persuasion governs the success of your digital marketing strategies. From email copies to social media ads, persuasion should be the focal point of every marketing campaign.

The book explains the application of the following in your digital marketing strategy:

• Reciprocity
• Consistency
• Authority
• Social proof
• Scarcity
• Liking

These factors ensure that your digital marketing campaigns are on the right track. Implementing the same in your digital marketing strategies helps you stay laser-focused on acquiring valuable conversion outcomes.

3. Practical Content Strategy byJulia McCoy (Foreword by Mark Schaefer)

According to the annual research of the Content Marketing Institute, the vast majority of marketers rely on content marketing. Organisations such as Microsoft, P^&G, John Deere, and Cisco Systems use content marketing to stay ahead of competitors in the digital space.

This book conveys the ins and outs of content marketing required to increase sales, retain more loyal customers, and focus on content as the main profit centre.

Here’s what the book tells you:

• The practical concepts involved in content marketing and strategy
• The how, why, and where of content
• Content marketing consists of innumerable platforms, content types, formats, tools, and strategies. The book helps you pick the right approach to a successful content strategy.
• Important foundations and skills required to get far in the booming industry of content marketing

This book is a must-have if you want to know the core concepts of a successful content plan. Content marketing is now a top-dollar career. And this book is your stepping stone for you to build authority in this career.

4. Digital Marketing Secrets for Contractors by Matt Thibeau

The book is a must-have for anyone willing to grow their flooring, residential renovations, and landscaping business. You will find all the essential pieces of information required to attract more leads, boost revenue and close more sales for your online business. The author reveals proven and tested information, stories, and strategies responsible for tripling your client’s monthly revenue.

The book lets you discover:

• Steps to create irresistible offers without the involvement of discounts that your prospects will not be able to avoid and end up giving you a call
• Ways to compel your clients to chase you instead of the other way around in a specific period
• Most reliable and profit-centred methods for driving relevant prospects to your website
• A basic ABC formula to build a simple 1-page website that converts more leads in a month

Besides these, the book also discloses the tactics to make the most of social media. Digital marketers often work for a specific niche. So, if your niche is residential renovations or landscaping, read the book before employing any online marketing strategy.

5. Digital Marketing in the Travel Industry by Tom Ogg, Andy Ogg & Joanie Ogg

The book focuses on the implementation and success of digital marketing in the travel industry. The author here shares in-depth and innovative techniques about how suppliers can reach travel agents or how agents can reach out to potential customers. Overall, the book will give you an idea about all the aspects of digital marketing media, specifically for the travel industry.

Some extra pointers:

• The book explains the use of digital printing and publishing for success.
• It explains how you can create a dynamic travel website to convert leads into paying customers.
• You will also learn how to use travel content marketing to expand your business.
• It can help you turn your social media presence into a new client vortex.
• It provides useful anecdotes on creating and using social media viral marketing tools such as infographics, comics, memes, cartoons, and news-jacking.

Whether you want to turn your smartphone into a video marketing powerhouse or use SEO and SEM to grow your business, this book covers everything for the travel industry. The Cogg Family has been in the travel industry for over 100 years. They have also been on the edge of digital marketing publishing recently.

6. Expert Secrets byRussell Brunson

The book was published four years ago. Yet, the content is still relatable in the digital marketing industry. You may find short teachings from the book in social media and digital marketing courses all over the internet. The book provides a practical framework for email marketing, copywriting, and content marketing.

The book helps you:

• Recognise expertise in copywriting, email marketing, and content marketing
• Understand how an in-depth knowledge of a subject can help you develop a massive audience for your business
• Conduct the perfect webinar
• Implement evergreen tips for keeping your target audience engaged
• Outline the content structure before publishing and distributing it

The author of this book is also the founder of ClickFunnels. He is one of the most reputed figures in the digital marketing space. He compiled the best practices that he discovered through constant refinement of his own digital marketing strategies in this book.

Wrapping Up,

Digital marketing is the future, especially since the pandemic digitised most of our daily activities. Instead of calling up friends, students prefer online Cheap Dissertation Writing because the latter is easy and more effective. Similarly, people have become more comfortable with online shopping, whether for medicines or groceries, rather than going to the shop physically.

This is a golden opportunity for digital marketers to reach out to their target audience and take their online businesses to a whole new level. The books listed above will help you establish a strong position in digital marketing. You will stay a step ahead of everyone else amidst this cut-throat completion.

Author Bio:

Ethan Taylor is a digital marketer at a reputed firm in Australia. He also provides assignment help to students at EssayAssignmenthelp.com.au. In addition, Ethan loves to paint in his free time.