Business

BigBasket- The Pro Ecommerce Seller in the Grocery World

Big Basket is a well-established company, and it is one of the biggest online stores of groceries in India. This company was founded by V.S Sudhakar, Vipul Parekh, V.S Ramesh, Hari Menon and Abhinayass Choudhari in the year 2011. Big Basket serves only in India. It is one of the most successful companies in recent times, according to many reports. This company has spent Rs 3,376 crores to earn the operating revenues of Rs 2,754 Crore in FY19. They purchase various items and store them in the warehouse until and unless any customers place orders.

Paytm handles all the payment services for BigBasket company. The headquarters of BigBasket is located in Bengaluru, India. This company has 4923 employees in 18 different locations. They also ensure that their customers get the right quality of product, which makes this company more significant and the best in the business. The companies that invested in the BigBasket company are- Alibaba Group, CDC Group London, Mirae.

Following are the main reasons behind the massive success of BigBasket-

Incredible Marketing

BigBasket made a significant impact in the world of eCommerce. This company comprises 10000 brands with a wide range of 18000 products. According to a recent report, BigBasket delivers more than 20,000 orders per day, of which 2000 employees are involved in product delivery. Shahrukh Khan is the brand ambassador of BigBasket company which has also made the company’s growth incredible. Use data analysis and web scraping services and such more running technology to make pricing strategy.

Included Phenomenal Features

The features of BigBasket are pretty good and help the customers select the best product according to their choices. They recommend the best product to their customers. The app of BigBasket is easy to operate. It is a bug-free app that prevents harm to the user’s device. Users can place their orders through easy navigation. BigBasket provides more features for their customers in comparison to Grofers.

Handled its Competitors like a Champ

The competition has increased immensely in the world of eCommerce. Grofers, is also an online store of groceries that provides various products to its customers. Grofers is giving a tough competition to BigBasket.  BigBasket is a well-structured company and owns their it sanent inventory, while Grofers didn’t have their merchandise. But keeping the comparison aside, both companies are performing their best. Generally, all online businesses have kept eye on their competition for become king. So, for them it is mandatory to use software for scraping Ecommerce websites and grab the competitor’s data.

Caters Great User-interface

The BigBasket app is designed in a way that any person can access it as it is not very hard to operate. Its navigation system helps the user to explore more features of the app. This app is built by keeping all the perspectives of users in mind. Users can apply filters to their searches and can choose products from their favourite brands. Customers can also return the product to the delivery man if they are not happy with the quality of the product.

Consumer-friendly

BigBasket is a highly customer-friendly app that helps the customer to select the product according to their budgets. The features are pretty exciting and straightforward to operate. BigBasket always gives a decent discount on each product which attracts more customers. The payment system of Bigbasket is precise and secured with the help of Paytm. And customers can trust BigBasket without thinking twice as they never disappoint them when it comes to product quality. A feedback option is also available if the customer is not satisfied with the delivered product.

Conclusion

BigBasket comes with all the latest features. The company also gives their customers the best deals on the product. They assure their customers about the quality of the product. Firms making their mind to invest in grocery areas and set up e-commerce firms in the same niche can take cues from this giant.

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