Do You Know? About 35 percent of all search traffic springs from local sources. That number is growing at a steady rate.
If you are looking to improve your online visibility, then these steps could help you with your Local SEO solutions. Don’t take on the work by yourself, though. Your team needs professional help. Find a search engine optimization team that knows how to bring your pages to the next level.
What is Local SEO and Why is It Important
Choose an SEO Firm
Browse through some local packages to find out which Local search SEO provider is in the best position to provide the support, knowledge, and help you need. With professional assistance, you’ll know how to use local SEO tactics to your advantage. You have experts to help you fix your campaigns to ensure better returns and gains. They won’t just create campaigns or put your business in online directories. Experts will also update and monitor your pages to make sure they are always up and that there are no mistakes.
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Fix Your GMB
Maximize the use of your Google My Business page or GMB. It’s more than a page that contains information about your business. Google uses the details on there to rank your page on the SERPs. When someone searches online for the products or services you offer, GMB helps you rank. If the information there is inaccurate or not updated, then you lose potential customers. By hiring pros to fix that page, you can rank higher on the SERPs, improving your online visibility. Greater online visibility makes you more accessible to consumers, increasing your conversion rates and sales.
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Update Your Postings
There are a lot of directories online. Is your business in any of these directories? There’s Yahoo, Apple Maps, and Facebook along with the Better Business Bureau, Foursquare, Yelp, and the Yellow Pages. With professional help, you’ll have someone to update your postings, ensuring that the data is compliant with the Google algorithm and updates. Pros also stay up to date on any changes with Google’s algorithm. They fix your pages and ensure that your data is all accurate so you don’t lose a single potential customer.
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Respond to Client Reviews
Take note, that Reviews are critical for any Local SEO solutions. Interaction gives potential customers insight into your business. If you’ve got a ton of reviews or feedback from other clients, use that to your advantage. Reply to each one. However, make sure you respond with the tone that you want your potential customers to associate with your brand personality. If there are any negative reviews, don’t delete them. Respond with as much grace and tact as you can while providing facts. Let present and future clients know how you handle trouble. If you handle that interaction well enough, that’s going to earn you even more brownie points from other clients. You can get potential clients from that exchange alone.
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Handle Optimization
You’re busy focusing on your core business. You haven’t got time to learn about online optimization. Hire pros to handle this for you. From improving your content to optimizing for mobile and search and more, they know how to maximize optimization efforts for stellar results.
Also, Read: Hiring SEO consultants: What to know for the right solution?
