Einstein’s GPT is explained. What does generative AI bring to Salesforce?

The recent announcement about the launch of Einstein GPT has made huge waves all over the Salesforce community. Some say that it will revolutionize the way CRM works, while others are skeptical that the newly evolved Einstein is going to be released in the observable future.

Such massive feedback is probably caused by the growing hype around generative AI and the fact that people are still exploring its practical applications.

However, many Salesforce professionals predict that the study of solutions like Einstein GPT is about to become an integral part of Salesforce course and certification.

So, let’s try to dig a bit deeper into the idea behind Einstein GPT and see what its purpose is and what Salesforce professionals and aspirants of Salesforce training institutes should expect in the observable future.

Einstein meets OpenAI.

Einstein GPT is a product of collaboration between Salesforce and OpenAI, which is famous to the public due to its popular ChatGPT product.

Einstein is also not a novelty in the Salesforce universe, the same as the idea of AI implementation. So, why does the new launch matter so much for Salesforce professionals as well as their employees?

The answer lies in the principles of the CRM process itself.

Customer relationship management is a complex strategy that requires the collection, sorting, storage, and analysis of large amounts of data. Mainly, that is why, before Salesforce introduced its cloud-based SaaS solutions, CRM was technically inaccessible for most businesses, as they simply could not afford the bulky and expensive physical equipment and large staff that would be necessary for the “manual” CRM of the time.

Today Einstein GPT is likely to give CRM the same boost to CRM as Salesforce itself did back in 1999 when it first came to the market.

As we have already mentioned, AI-based Einstein assistants already existed in   Salesforce. Its main distinctive feature was the fact that an AI assistant can process large amounts of data like a computer but do it in a human-like manner, being responsive to machine learning (ML) through feedback received from Salesforce Admins and Salesforce Developers. Learn more about Salesforce tutorial for beginners which will give better idea on basics..

Empowered by generative AI Einstein GPT now has more complex and advanced communicative features.

It can compose emails and messages for the sales and customer support teams, create content for the marketing department, perform as a tutor to assist Salesforce admins, and even write and analyze codes for Salesforce developers.

All these and many additional features are based on the whole range of available data that Einstein GPT can now analyze in real-time. For example, when customers move from one demographic group to another and change their consumption behavior or any other parameters, Einstein GPT will be able to catch up on that and send customized emails and other content instantly.

It will allow us to provide faster and more informed customer service, create targeted marketing campaigns, stimulate regular customers, and attract new ones.

What does it mean for Salesforce administrators and developers, as well as other Salesforce professionals? It means that from now on Salesforce will become even more efficient and therefore more demanded, while Salesforce professionals will become the essential link that will make all those benefits of advanced Einstein GPT available.