Magento 2 is one of the most powerful and flexible eCommerce platforms available today, offering a wide range of customization options for store owners.
One of the key features that can improve the shopping experience for customers is the “Sort by Newest” option, which allows shoppers to easily find the most recent products added to your store. This feature can be a powerful tool for merchants looking to highlight new arrivals or seasonal collections.
In this blog post, we’ll explain how the Magento 2 Sort by Newest feature works, why it’s important for your store, and how to enable it to boost your eCommerce business.
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What is Magento 2 Sort by Newest?
The Sort by Newest functionality in Magento 2 allows customers to sort product listings based on the most recent additions.
This is especially useful for stores with a dynamic inventory that frequently adds new products. With this option, customers can quickly see the latest products without having to scroll through pages of older items.
When enabled, the Sort by Newest option will appear in the product sorting dropdown on category pages, search result pages, and other areas of your store. Customers can select this option to view the newest products first, giving them an up-to-date shopping experience.
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Why Should You Use the “Sort by Newest” Feature?
- Highlight New Arrivals
New products are often the focus of marketing campaigns, whether it’s a new season’s collection or a brand-new product line. The Sort by Newest feature ensures that these products are easy for customers to find, increasing their visibility. - Improves User Experience
Providing an intuitive shopping experience is crucial for retaining customers. By offering a “Sort by Newest” option, you make it easier for your visitors to find what they are looking for. This can enhance customer satisfaction and increase sales. - Increases Product Sales
By giving prominence to newly launched products, you encourage customers to explore items they may not have seen before. This can drive more traffic to your newest products and help push them into the spotlight. - Promotes Seasonal or Trend-Based Collections
For stores that offer seasonal products, limited-time offers, or trend-driven items, a “Sort by Newest” filter can allow customers to instantly discover the freshest arrivals related to current trends or seasons.
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How to Enable the “Sort by Newest” Option in Magento 2
In Magento 2, the “Sort by Newest” feature isn’t enabled by default. However, it’s easy to implement by making a few simple changes to your store’s settings. Let’s walk through the steps:
Log in to the Magento Admin Panel
First, you need to log into your Magento 2 Admin Panel. This is where you’ll manage your store settings, products, and customization options.
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Additional Tips for Optimizing Product Sorting in Magento 2
- Use Tags or Categories for New Arrivals
Besides using the “Sort by Newest” feature, it’s also a good idea to create dedicated categories for new arrivals or seasonal products. You can create a “New Arrivals“ category and highlight it on your homepage or in the main navigation menu. - Promote New Products via Banners or Carousels
Consider featuring new products using banners, sliders, or carousels on your homepage. This gives more visibility to your latest products and encourages shoppers to explore. - SEO Considerations
When adding new products, remember to optimize their product pages for search engines. Include relevant keywords, high-quality images, and detailed descriptions to improve visibility in search results and attract more organic traffic.
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Conclusion
Magento 2’s Sort by Newest feature is a valuable tool that helps customers discover the latest products in your store quickly and easily. Enabling this option can improve the user experience, highlight new arrivals, and ultimately boost your sales.
While this feature isn’t enabled by default, you can easily configure it through your Magento admin panel or by using a custom module or theme modification.
By staying on top of your product listings and offering intuitive sorting options like “Sort by Newest,” you’ll provide a better shopping experience for your customers, helping your online store stay competitive in the fast-paced world of eCommerce.
