The Best Certificate in Google Digital Marketing Course for 2022
Are certificate programmes in Google digital marketing course a smart method to learn the subject on your own? Is holding a marketing certification a complete waste of time or does it increase your chances of being hired?
We did our homework, and everything you need to know about digital marketing credentials is covered in this in-depth review.
The top digital marketing qualifications you can seek in 2022 are what we’ll start with. You will discover the expenses, the certification process, and the benefits of signing up for each certification.
You’ll discover what employment you can acquire with a digital marketing certificate and other helpful tips on how to approach the learning process near the end of the article.
The top online marketing courses given by respected universities, marketing associations, and training centres are included in the list.
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What is the Google digital marketing course?
Those who successfully complete the prerequisites of an online digital marketing course are given a digital marketing certification. It serves as a means of confirming the holder’s knowledge of and training in digital marketing methods and tactics
Marketers who have earned certification might utilise it to set themselves apart from the competition and improve their chances of landing a job.
A degree in digital marketing is different from a certificate in the field. By enrolling in a traditional university programme (four years of classroom instruction), you can get a Bachelor’s or Master’s degree in digital marketing.
Best Google Digital Marketing Course for 2022
You may earn the top digital marketing certifications by pursuing one of these programmes.
- Google Certification for Digital Marketing
- Certificate Program In Digital Marketing by Academy of Digital Marketing
- Program for Digital Marketing Strategy at Harvard
- Duke Certificate in Digital Media and Marketing
- Certificate in Digital Marketing from DMI
- OMCP Certification for Digital Marketing
- Certificate in LinkedIn Digital Marketing
- PCM Certification in Digital Marketing
- Blueprint Certifications for Facebook
- Grasp of Google Ads Marketing
- Certification by YouTube
- Certification for Google Analytics
- Certificate in Google Digital Marketing & eCommerce
- Digital Marketing Specialist Certification from SimpliLearn
- Specialization in Digital Marketing at Coursera
Why you want to Invest in Digital Marketing
Certification in Google Digital Marketing
Google owns the learning platform known as Google Digital Garage. They provide a range of online certificates and courses on subjects like self-improvement, machine learning, and digital marketing.
The Google digital marketing certificate is one of their most well-known credentials.
You should be aware of the following information regarding this certificate:
- It’s unpaid.
- It is aimed towards those new to digital marketing. The course is titled “Basics of
- “Digital Marketing,” and it’s primarily intended for beginners. There are 26 modules.
- A video course (total hours 40)
- The Open University and the Interactive Advertising Bureau Europe have accredited it.
You can develop the following skills with the help of this Google digital marketing certification:
- Content promotion
- email advertising
- local advertising
- Business tactics
- analytics for marketing
- Dispatch marketing (Google Ads)
- e-commerce fundamentals
- Internet advertising
- SEO
- using social media
- video advertising
- Website enhancement
How do you become accredited? Complete all 26 modules and the final test to receive the Google Digital Marketing Certificate (40 questions).
Is Google digital marketing course worth it? For beginners, it’s a useful certificate that is also free. The modules are arranged and the online learning platform is simple to use. This course is a wonderful place to start if you are new to digital marketing.
Although you will master the principles and advanced concepts, you won’t become an expert. Other courses on this list, instructed by professionals in the field, offer additional practical guidance that goes beyond theory and real-world situations.
Therefore, the conclusion is that while you can complete this online marketing certificate and become accredited (which is nice for your CV), this is not a course you can use as a guide when you start dealing with advanced digital marketing methods.
Type: Online Education
Price: Free
Duration: 40 hours
Level: Novice
Certification: Digital Marketing Foundations
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Certificate Program In Digital Marketing By Academy of Digital Marketing
The Academy of Digital Marketing institute includes the 2016-founded. Academy of Digital Marketing’s training courses are created and instructed by seasoned digital marketers with more than 20 years of practical expertise in the field.
Two certificates are presently available from Academy of Digital Marketing: one in Google Digital Marketing Course and one in certifiacte program in digital marketing.
The following topics are covered by the digital marketing certificate:
- Optimization for search engines
- Ads on Facebook and Instagram
- Ads by Google
- Online Store Optimization
- Internet Analytics (including Google Analytics 4)
- Email Promotion
- Content Promotion
- use of social media
- keyword analysis
- Basics of digital marketing
You should be aware of the following information regarding Academy of Digital Marketing’s digital marketing training:
- You can use the methods and strategies covered in the course material to enhance your digital marketing initiatives. You get the added benefit of studying what works in practical situations rather than just theoretical information because the classes were created by professionals who are presently employed in the field.
- To reflect the most recent methods and procedures, the courses are continuously updated.
- You’ll know exactly what to do after this class to execute productive digital marketing initiatives.
- Anyone who wants to understand digital marketing and develop into a true professional should find it suitable.
How do you become accredited? You must finish all 10 courses as well as two tests. The Digital Marketing exam and the SEO exam (you’ll also receive an SEO certification). These are both multiple-choice tests.
Does obtaining a ACademy of Digital Marketing’scertification pay off? You can check the reviews left by the 4200+ students currently enrolled in this programme to prevent receiving a biassed response. This credential costs less than the other courses on the list, making it accessible to all students. A 60-day, unconditional money-back guarantee is also included.
Type: online and classroom learning
Cost: Shown on Website
Duration: 3 Months
Expert Level Course
An accreditation for digital marketing
The greatest digital marketing certification available for beginners is this one. It is reasonably priced, has all of the information you need to succeed as a digital marketer, and offers a 60-day money-back guarantee.
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Program for Digital Marketing Strategy at Harvard
The Digital Marketing Strategy Program is one of the professional development courses that the Harvard Extension School offers.
Executives, mid-level marketers, and professional marketers who want to comprehend the overall picture of establishing and implementing a digital marketing strategy should enrol in this programme. Participants must be familiar with the operation of digital and social media platforms.
What you need to understand about the Harvard credential is as follows:
- This course is not online. A 5-day long, intensive classroom training course is being held at the Massachusetts campus of Harvard University.
- Pre-registration is required for this training (they offer multiple registration dates for 2022).
- It includes a completion certificate rather than a certification. In other words, you won’t receive a Harvard digital marketing degree for successfully completing this programme; rather, you’ll receive a certificate of attendance.
Instead of coming directly from Harvard University, it is provided by the Harvard Extension School.
What is comprised?
The focus of this training is on digital marketing tactics. It’s not for individuals who are just starting out or those who want to practise digital marketing. Program participants will learn how to integrate digital marketing channels into their marketing initiatives. Audience: Marketers and company executives.
It does cover a broad range of topics, including content marketing, influencer marketing, SEO, and search engine marketing.
How do you become accredited? For attending the seminar on digital marketing strategy, you will receive a certificate.
Is the Harvard certification in digital marketing worth it? Yes, if you are employed by a large corporation and are looking for innovative ways to apply digital marketing there. Professional digital marketers with experience in commercial digital marketing are the instructors for the programme.
Type: In-Class Instruction (multiple registration dates for 2022)
Cost: $5,995
Timeframe: 5 Days
Level: Intermediate, Advanced Digital Marketing Strategy Certification (Certificate of
Participation from the Harvard University Division of Continuing Education).
For managers and professionals in marketing, this certificate programme is the best. Reputable and beneficial for networking.
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Duke Certificate in Digital Media and Marketing
The Digital Media and Marketing Certificate is a programme offered by North Carolina-based Duke University’s division of Continuing Studies. Through online training, the DCS is providing numerous credentials.
Both newcomers to the field of digital marketing and more seasoned internet marketers can benefit from this qualification.
To enrol in any of the following courses, students must first pass the Digital Marketing Certified Associate (DMCA) module, which introduces them to digital marketing.
- Modern SEO (Search Engine Optimization)
- Modern PPC (Pay-Per-Click Advertising)
- More sophisticated social media marketing
- Contemporary Mobile Marketing
- Contemporary Content Marketing
- sophisticated web analytics
- Higher Level Conversion Optimization
- sophisticated email marketing
You should be aware of the following information regarding this online certificate programme:
- You only get access to the course materials for a year. You should set aside at least 10 hours per week if you want to finish all of the courses before the end of your subscription because the expected study time is around 350 hours.
- SimpliLearn, not Duke University faculty, provides the instruction for the courses.
- There is no reimbursement due to you. In contrast to other schools, you cannot ask for a refund if you are dissatisfied with the course materials.
- You must finish the DMCA module because it is required before moving on to the other courses.
How do you become accredited? You can obtain one of three certifications:
Certificate of Completion: You must finish the fundamental course as well as six or more of the more difficult ones. A minimum score of 80% on one of the exams provided for each subject is also required.
The Online Marketing Certified Professional (OMCA and OMCP) certifications may be obtained by completing this course. The Online Marketing Certified Professional (OMCP) organisation bestows these certificates. It should be noted that the cost of the course does not include the examinations needed to earn the OMCA and OMCP certifications.
Is the Duke credential in marketing worth it? It is a thorough programme that addresses every facet of digital marketing, but it also has three problems. Access is time-limited, there are no refunds, and you must take external examinations to become certified.
Type: Distance learning
Cost: $3,195
Self-paced learning’s duration
Certifications: OMCA Certification, OMCP Certification, Level: Beginner, Intermediate
The most effective course for OMCA and OMCP certification preparation is this one.
DMI Digital Marketing Pro Certificate
One of the pioneers in digital marketing education is the Digital Marketing Institute, which was established in 2009. They provide a number of certificates and diplomas that cover a variety of digital marketing specialties. With 140 education partners delivering their training programmes, their partner network is expanding globally.
Their 30 hours of online training for their DMI Pro accreditation covered the following digital marketing specialties:
- Overview of Digital Marketing
- Content Promotion
- Use of social media
- Paid search (PPC) utilising Google Ads and search engine optimization (SEO)
- Video and Display Advertising
- Email Promotion
- Optimization of Website
- Google Analytics analytics
- Strategy for Digital Marketing
The following is important information regarding the Digital Marketing Institute DMI Pro certificate:
- This digital marketing certificate programme is a hands-on training programme meant to assist you in strengthening your online marketing initiatives.
- Beginners, conventional marketers, IT managers, small business owners, and entrepreneurs can all benefit from it.
- They provide a 14-day money-back guarantee as long as the programme has not been used.
- Instructors with actual digital backgrounds teach the courses (the names and experiences of the instructors are not specified though).
How do you become accredited? You must successfully complete one three-hour exam given by Pearson Vue through its extensive network of testing facilities. The price of the course includes the cost of the exam.
How valuable is the DMI Pro certification? The advantages of participating in this certificate programme are numerous. The course covers all the critical digital marketing channels, and you’ll also receive top-notch support. You’ll also receive a diploma in digital marketing that is widely recognised (exam preparation questions and other resources).
The drawback is that there is no refund policy based on course dissatisfaction. You won’t receive a refund if you sign up and discover that the content is too simple or that you don’t like it.
Type: Distance learning
Cost: $1,955
Self-paced learning’s duration
Level: Novice
Certification: a certificate in digital marketing (DMI Pro)
This accreditation in digital marketing is well-known on a global scale. You also receive the PCM from the American Marketing Association when you attain DMI Pro status.
SimpliLearn Certificate in Digital Marketing
An online learning platform called Simplilearn was established in 2009. It began as a blog and over time developed into one of the top providers of certification training worldwide. The Digital Marketing Specialist Certificate is one of the various digital marketing certification programmes they provide.
They refer to this as a “Master’s Program,” and it consists of six required courses (plus optional electives) that thoroughly cover the following subjects:
Main Dishes
- mastering digital analytics, PPC, content marketing, and SEO
- Understanding mobile marketing, digital strategy, and social media
- Advanced Search Engine Optimization and Web Analytics (SEO)
- Program for Advanced Pay Per Click (PPC) Certification
- Contemporary Social Media
Electives
- Contemporary Mobile Marketing
- Advanced Website Conversion Rate Optimization Advanced Email Marketing Advanced Content Marketing
- Training for the HubSpot Email Marketing Certification
The course’s lessons are compatible with those covered in other marketing certifications, such as those in Google Ads, HubSpot, Facebook blueprint, and Bing Ads. Additionally, after completing the master’s degree, you can apply to take the necessary tests to earn the OMCP certification (an exam voucher is included in the price).
You should be aware of the following information regarding this training course:
- After registering, you have a year’s worth of access to the course materials. You have the choice to sign up for a variety of instructor-led training programmes throughout the entire year during this time, in addition to following the online lessons anytime you like.
- Given that the participant hasn’t accessed more than 25% of the information, they offer a 7-day money-back guarantee.
- Instructors with extensive experience teach the courses.
- You’ll learn how to use a variety of digital marketing tools in addition to the theory.
- You also have access to private forums that are moderated by academics and business leaders when you register.
How do you become accredited?
- Following completion of each of the primary courses, you receive a certificate.
- The Digital Marketing Specialist Masters Certificate is given if you have successfully completed all 6 primary courses.
- The OMCP exam can then be taken using the exam voucher, leading to OMCP certification.
Is the SimpliLearn credential in digital marketing worth it? Yes. It’s actually among the top certification programmes for digital marketing you can enrol in this year. The primary causes are:
- The professors for the training are seasoned digital marketers.
- The course material is applied rather than abstract.
- They have a fair refund policy.
- There are many different online marketing strategies included in the curriculum syllabus.
Type: Instructor-led training sessions, online training
Cost: $1,499
Time: At your own pace
Beginning, Intermediate, and Advanced
Certification: Certificate of Digital Marketing Specialist.
For marketing experts, this certification in digital marketing is the finest. Long-term access, knowledgeable instructors, comprehensive coverage, good refund policy. cheaper than DMI Pro in price.
Coursera’s Specialization in Digital Marketing
A variety of courses, specialisations, professional credentials, and online degrees from prestigious universities are available through the online education portal Coursera.
It’s a subscription-based business with classes that are entirely online and prices that start at $39 a month. Once you sign up for Coursera, you can access a variety of courses and, after successfully completing one, receive a certificate. You must pass a number of courses that are part of the specialisation path in order to acquire a specialisation (such as in digital marketing).
The University of Illinois offers the Master of Business Administration (iMBA) degree, which includes the Digital Marketing Specialization.
The following courses are included:
- Digital marketing in today’s world
- Marketing Professionals’ Guide to Digital Analytics: Theory of Marketing Analytics
- Marketing Analytics in Practice: Digital Analytics for Marketing Professionals
- Principles of Digital Marketing and Media
- Digital Marketing and Media Plans
- Marketing in a Digital Environment
- Capstone for Digital Marketing
The following information about Coursera’s programme is important to know:
- Despite the fact that the University of Illinois offers the programme, you won’t receive a digital marketing degree; rather, you’ll receive a certificate for passing each particular course.
- A seven-day trial period is provided. You can cancel your account and ask for a refund during that time.
How do you become accredited? You’ll receive a Certificate once you complete the hands-on project and all 7 classes.
Is the Coursera specialisation in digital marketing worthwhile? You can improve your abilities in digital marketing by using the course content to increase your knowledge of pricing strategies, mobile marketing, social media marketing, and digital marketing.
It is a very theoretical course, and it won’t teach you how to manage campaigns or function as a professional in digital marketing. If you intend to continue your education and get the University of Illinois’ iMBA degree, you should enrol in this certificate programme.
Type: Distance learning
Cost: $592
Time: At your own pace
Beginning and Intermediate
Digital Marketing Specialization Certification
If you want to earn credits toward a University of Illinois MBA degree, this programme is the best option.
OMCP Certification in Digital Marketing
The Online Marketing Certified Professional group provides the OMCP Digital Marketing Certification. In order to become a certified digital marketer, you must meet certain standards and qualifications, which are not provided by OMCP.
The following information about OMCP is important to know:
They provide the OMCA Certification for Digital Marketers and the OMCP Digital Marketing Certification, two online marketing credentials.
The OMCA is the first step in acquiring their premium certificate and is intended for inexperienced digital marketers (OMCP).
- You must: in order to achieve the OMCA:
- ace the OMCA test
- possess a secondary school diploma or its equivalent (e.g., High School diploma or GED)
and either complete a course in digital marketing that has been approved OR have at least 600 hours of experience with online marketing.
How do you become OMCP certified?
- You must: in order to get OMCP certified.
- ace the OMCP test
Additionally, you must demonstrate that you have 5,000 hours of experience, a postsecondary degree and 2,000 hours of experience, or that you have completed an approved course in digital marketing and 1,000 hours of experience.
OMCP Examination
The exam costs $395 and can be taken online. It takes roughly 2:15 hours to finish the multiple-choice test. These online marketing specialties are included:
- Content Promotion
- Conversion Rate Improvement
- Email Promotion
- Mobile Advertising
- Pay Per Click (PPC)
- Optimization for search engines (SEO)
- Use of social media
- Online Analytics
After passing the exam, you must register with OMCP, upload your credentials, and provide confirmation of your expertise. The OMCP will analyse the materials before awarding you the certificate in digital marketing.
How valuable is the OMCP certification? Depending on your objectives. This is a wonderful option if you want to obtain a certification that is acknowledged all around the world. Being OMCP certified will help you stand out from the crowd if you work for a large company and want to display your qualifications.
However, the lengthy process and requirement to renew your certification every two years will prevent you from improving as a digital marketer. The last thing you want to do when you begin working in the digital marketing sector is strive to maintain your certification.
Type: Certificate in Internet marketing.
Cost: Vary depending on the trainer.
Time: At your own pace
Beginning, Intermediate, and Advanced
Certifications include the OMCA for Digital Marketers and the OMCP for Digital Marketing.
This credential is acknowledged all over the world. Courses on SimpliLearn and Coursera can be used to become ready.
Certification in LinkedIn Digital Marketing
Following Microsoft’s acquisition of Lynda, LinkedIn Learning was developed. The system is based on subscriptions (similar to Coursera and Udemy). You can access any of the online courses in their library for a monthly charge.
They offer training in a variety of disciplines, not just digital marketing, unlike Academy of Digital Marketing and the Digital Marketing Institute. To create a learning route, they integrate several courses.
You can master the principles of online, mobile, content marketing, and how to make efficient online marketing plans by following the “Become a Digital Marketer” learning route.
There are the following classes included:
- Foundations of online marketing
- SEO Fundamentals
- Google Analytics Foundations for Content Marketing Training
- Foundations of Lead Generation
- Development Hacking Bases
- Creating a Plan for Integrated Online Marketing
Is it worthwhile to enrol in LinkedIn Learning courses? One benefit of the LinkedIn digital marketing training is that some of the classes are instructed by reputable and knowledgeable digital marketers. Learning from professionals with real-world expertise is far more beneficial than from university lecturers who have little to no practical experience.
The drawback is that the courses on their learning pathways are unrelated to one another. That is to say, you forfeit the benefit of the structured learning provided by a specific digital marketing bundle developed by the same academy or instructors.
Type: Distance learning
Cost: $29,99 (per month)
Time: At your own pace
Beginning and Intermediate
Certification: a certificate in digital marketing
For new users, this certificate is helpful. It is useful and reasonably priced. The main drawback is that you just receive a certificate of completion.
Certification in PCM Digital Marketing
In 1953, the American Marketing Association (AMA) was founded. It is a community for marketing professionals in North America that is based on membership.
In collaboration with the Digital Marketing Institute, the AMA provides two marketing certifications. The Certified Digital Marketing Professional and the PCM Digital Marketing Certification (DMI Pro).
How can you become certified by the AMA? The DMI Pro certification exam, administered by the Digital Marketing Institute, must be passed in order to get both certificates; the AMA does not offer training or the exam.
Is AMA certification a good investment? The AMA certification is no longer offered separately, but instead is given to students who pass the DMI Pro exam. The DMI Pro certificate is valuable and is recognised all around the world.
Type: Distance learning
Cost: $1,955
Time: At your own pace
Beginning and Intermediate
PCM Digital Marketing and Certified Digital Marketing Professional certifications (DMI Pro)
Blueprint Facebook Certifications
The official Facebook certification programme for digital marketers is called Facebook Blueprint Certification.
You can enrol in some lovely certificate programmes, such as a Marketing Science Professional Certificate and a Digital Marketing Associate Certification.
Professional certifications are valid for 12 months, while associate certifications are valid for 24 months.
How do you become accredited? You must pass one exam for each certification in order to become certified. The online courses offered by Blueprint or other Facebook courses that you can find online can be used to study for the test.
It costs money to be certified. Each exam costs $150 to take. Exams can be taken online or at a local testing facility (monitored by an online proctor).
Is it worthwhile to earn a Facebook blueprint certification? Simply said, absolutely. All current members of the digital marketing industry ought to be Facebook Certified. Any digital marketing campaign should use Facebook as a medium, and obtaining certification demonstrates your skill with its tools.
You’ll discover all there is to know about Facebook certifications and the procedures to take in our Facebook Blueprint study.
Type: Distance learning
Price: $150 for each certification
Time: At your own pace
Beginning, Intermediate, and Advanced
Associate in Digital Marketing Certification (and 8 more certifications)
For Facebook pros, this accreditation is the best in digital marketing. now in high demand.
Certificate in Google Ads Marketing
All marketing experts must be well-versed in and have actual experience using Google Ads, the most widely used online advertising platform.
Through Google Skillshop, Google provides six certifications in Google advertising marketing. You can use the online courses on Skillshop and other resources to get ready for the tests, and all credential programmes are free.
How do you become accredited? You must pass one online exam to become certified. Through the Skillshop portal, the test is free to take. Every exam has a multiple-choice structure with 50 or fewer questions.
Please read our review of Google Skillshop for more information.
The value of Google Ads certification It’s without a doubt one of the certificates that your resume ought to list. Being accredited is a requirement of the Google Partners Program for agencies, in addition to helping you develop your marketing abilities.
If you own a digital marketing agency, you must have this to become a Google Partner. If you are a job seeker, it will help you stand out to potential employers.
Type: Distance learning
Price: Free
Time: At your own pace
Beginning, Intermediate, and Advanced
Adwords qualifications from Google (6 types)
For PPC specialists, this certificate programme is the best. a plus for businesses aspiring to Google Partners.
Certification by YouTube
Through the YouTube Creator Academy, YouTube provides a number of courses. All facets of YouTube marketing, including channel optimization, content strategy, and production, are covered in the six categories of courses.
How do you become accredited? You must first log in to YouTube Academy and select a course from the list. To become certified, you can complete the lessons at your own pace and pass one exam with a score of at least 75%.
The value of YouTube certification It is worthwhile to spend a few hours going through the course content and earning certification if YouTube is a component of your marketing strategy. You are not required to take every course, but you may choose to start with the ones that are most directly applicable to your field of work.
Type: Distance learning
Price: Free
Time: At your own pace
Levels: Beginning, Intermediate, and Advanced Certifications: YouTube (6 types)
If you deal with YouTube or video material in general, this is a fantastic credential to pursue.
Certification for Google Analytics
Google provides Google Analytics users with a free marketing certification called the Google Analytics Individual Qualification. It covers reporting, conversion tracking, and audiences, among other fundamental and sophisticated Google Analytic principles.
How do you become accredited? You must create a Google Skillshop account and prepare by taking the courses offered by Analytics Academy in order to earn a Google Analytics certification.
Online testing is available for the free exam. You have 90 minutes to answer the 70 questions on it. There are both true and false questions and multiple choice questions on the test. 80 percent is the cutoff for passing.
The value of Google Analytics certification It is undoubtedly worthwhile to earn the Google Analytics Individual Qualification. The skills you will acquire in analytics while studying for the certification exam are the main benefit of certification.
If you deal with SEO, PPC, or content marketing, you will become an expert in Google Analytics, which will make you a better digital marketer overall.
Type: Distance learning
Price: Free
Time: At your own pace
Levels: Novice, Intermediate, and Expert Certification: Google Analytics
Free and ideal to enhance your reporting and analytical abilities.
Certificate in Google Digital Marketing course & eCommerce
Google offers a paid marketing certification through Coursera called Google Digital Marketing & e-commerce. There are 7 courses total, with topics like eCommerce and digital marketing.
It educates students who have no prior marketing experience for an entry-level position in digital marketing over the course of six months. It has earned accreditation from both the American Advertising Federation (4A’s) and the American Association of Advertising Agencies (AAF).
What is comprised?
There are 7 courses totaling 152 hours in this credential. The courses are entirely online and can be completed at the student’s convenience. The following topics are specifically covered by this Google Digital Marketing Certificate:
- Digital marketing and e-fundamentals commerce’s
- Engage Customers Through Digital Marketing
- Getting Leads from Likes Engage with clients online
- Think Beyond Your Inbox: Email Promotion
- Determine Success: Marketing Measurement and Analytics
- Sell the Product: Create, launch, and oversee online stores
- Assurance of Contentment: Create Online Customer Loyalty
How do you become accredited?
You must complete all courses and pass all graded examinations in order to receive the Google Digital Marketing and eCommerce Professional certificate. At the conclusion of each course, there are multiple-choice quizzes that serve as exams.
For exam questions and other helpful information, see our in-depth Google Digital Marketing & eCommerce Certificate review.
Is it worthwhile to invest in the Google Digital Marketing & eCommerce Certificate?
The Google certificate is unquestionably worth the price. The Fundamentals of Digital Marketing certification is free, but this credential is more thorough and useful. Instead of 40 hours of information, it has 152 hours and offers useful lessons on eCommerce marketing (such as creating an online shop with Shopify).
Additionally, it gives students access to tools that will aid in their job search after passing the course.
Type: Distance learning
$7-Day Trial – $234 – Enroll Now
Timeframe: six months
Digital marketing and eCommerce certification from Google,
level: beginner
If you want to earn a Google Digital Marketing and Google eCommerce Certification but lack any prior experience or a degree in digital marketing, this is a fantastic choice.
Is a certificate in digital marketing worthwhile?
Yes, earning a certification in digital marketing is worthwhile. I’ll go into more detail about the advantages and usefulness of earning a certification in digital marketing below.
The best approach to study digital marketing independently
The best approach to learn digital marketing on your own is through certificates. You can enrol in an online marketing course to receive structured education rather than wasting time trying to figure out how the many components of digital marketing interact.
Get a strategy to follow.
Learning is quicker and more efficient with good courses because they provide a learning plan and step-by-step instructions as opposed to reading random blog posts or viewing irrelevant YouTube videos.
Study from the pros
You will study more than just the theory of digital marketing when you enrol in an online marketing certificate programme taught by seasoned digital marketers (like those listed below).
As a very practical topic, digital marketing can be taught by instructors with extensive hands-on expertise. They can help you learn what you need to know, not just what you should know.
Show off your expertise in the field
Although obtaining a certification in digital marketing does not make you an expert, it is a positive beginning. You need to have years of experience dealing with digital marketing campaigns and success stories to share in order to become an expert.
If you’re just starting out and don’t have any professional experience, a certificate demonstrates to clients and future employers that you have the knowledge and drive to succeed as a digital marketing specialist. It’s a valuable addition to both your career and resume.
Keep abreast with fresh developments
Popular certification programmes are continuously updated to reflect the most recent developments in digital marketing trends and techniques. Make sure the course materials have been updated lately before enrolling.
Can I obtain a certification in digital marketing online?
Online training is one of the various methods you can obtain a certificate in digital marketing. The majority of the certificates on the following list are offered through on-demand online training. The lessons can therefore be followed online at your own convenience.
What Positions Are Available for Those with a Digital Marketing Certificate?
To begin a career in digital marketing, one must first become a qualified professional in the field. However, as was already stated, a certificate by itself does not qualify you as a digital marketing expert.
You need both qualification and experience to pursue the top positions and command a better income as a digital marketing manager.
You can therefore obtain an entry-level position in digital marketing by earning a marketing certification or a degree in the field.
- Internet marketer
- Specialist in digital marketing
- Marketing Specialist for Content
- SEM Marketing Manager
- Email Manager
- SEM Marketing Specialist
- PPC Manager
- Conversion Optimization Specialist
Depending on years of experience, the typical pay for digital marketing specialists in the US is as follows:
- $53K for 0–1 years of experience
- $57K for 1-3 Years of Experience
- $68K for 4-6 years of experience
Where can you locate entry-level positions in digital marketing?
- You can submit a job application to a digital marketing firm (search for digital marketing agencies on Google and look for a Careers page).
- You can launch your own digital marketing business and provide clients with digital marketing services.
- Freelance opportunities in digital marketing are available on Upwork, Flex Jobs, Glassdoor, and Angel List.
The Bottom Line for Google Digital Marketing Course
When choosing a digital marketing certificate to pursue, keep the following in mind:
- The cost of a course or certificate does not always correspond to the value you will receive. Online academies base their course pricing on a variety of factors (company size, reputation, operating costs, etc.), which can occasionally increase the cost of a course without increasing the value you will receive.
- For instance, Duke University charges $3,995 for the exact same course that Simplilearn offers directly for $1,499 instead. same course, other providers, various prices.
- Look for a respectable refund option – You can decide after enrolling in a certificate programme that it is not what you had in mind. You must be able to recoup your investment. Only SimpliLearn and Academy of Digital Marketing provide good refund policies (60-day money-back guarantee) (7 days).
- Enroll in a course that you can use as a guide. Digital marketing education is a continuous activity. Simply watching videos is insufficient because you will likely forget what you learnt in a class within a short while. When working on your campaigns, you need a course with a solid structure, text, and video content you can refer to.
